The worst press release ever

Is this the most tedious press release ever issued? (Thanks to the source who provided it).

Make mine a tuna and cucumber - Midland Mainline employees reveal their favourite sandwich
To celebrate the sandwich, train company Midland Mainline, which is part of the National Express Group, has launched momentum Munch, a sandwich design contest for schools in Derby, Leicester, Nottingham and Sheffield. The humble sandwich can be either dressed up with cucumber and no crusts, or down as a bacon butty. From palaces to picnics and from the school packed lunch to the chi chi deli they've been the best thing since sliced bread.
Designed as part of Midland Mainline’s education initiative momentum, the competition is searching for a budding entrepreneur to design a new sandwich to sell on Midland Mainline trains this summer.
A survey carried out for the British Sandwich Association to find out the nation’s favourite sandwich filling revealed that cheese was the most popular choice. And during the launch of momentum Munch, Midland Mainline carried out its own survey asking staff to vote for their favourite sandwich.
Tuna and cucumber on white bread reigned supreme as the most popular choice amongst Midland Mainline employees, whilst cheese Ploughman’s and ham and egg jostled for a place in the top three.
When momentum Champion and a member of the competition judging panel, Adrian Allen, Midland Mainline’s Catering Product Manager was asked what his favourite sandwich was, he said: “If I was choosing from our on train range it has to be the chicken and bacon club because the chicken breast and sweetcure smoked bacon form a great flavour combination… if I was making one at home it would be; Yorkshire ham and crumbled mature Cheddar cheese with mixed leaves, creamy mayonnaise and apple chutney; preferably on thick sliced Malted bread lightly spread with butter.” Yum!
With momentum Munch now in full swing kids have until 11th June to get their thinking caps on and create a sandwich with a name set for the tracks. momentum is a bespoke Citizenship and Personal, Social and Health Education (PSHE) programme that consists of teaching resources, practical activities and visual aids. Sponsored by Midland Mainline and written by educational specialists and teachers, momentum focuses on five key areas of concern and interest not only to students, but to the general public and Midland Mainline itself: Food & Nutrition, Enterprise, Green Transport, Disability and Waste Management.